HG Insights competitor

HG Insights maps the whole market. TechSpy reads one account on demand.

HG Insights delivers technographic, IT spend, intent and contact data through its platform, a data API and CRM integrations, with pricing through a sales demo. TechSpy does one narrower job: point it at a single domain and get a live read on the stack, the infrastructure and what it means, with public pricing that starts free.

  • Live scan of any domain in seconds, no annual data contract
  • DNS, DMARC, SPF, DKIM, subdomains and Deep Scan for hidden APIs
  • Public pricing: free at 30 scans a day, $19 and $49 plans

Free — no card, 30 scans/day.

HG Insights — the market dataset

Technographics · install base by vendor
IT spend · by company and category
Buyer intent · layered signals
+ delivered via platform, API and CRM

TechSpy — the read · acme.io

High

Verdict

Salesforce, Marketo and 6sense on a WordPress front end behind Cloudflare: an enterprise, sales-led marketing team.

Evidence: Marketo forms and 6sense tags in runtime calls; WordPress + Cloudflare headers; strict DMARC policy.

Implication: a mature ABM shop; lead with integration into their existing Salesforce and Marketo workflow.

A market dataset answers who. A read answers what to say.

HG Insights is built for teams that need technographics and IT spend across a whole market, scored and pushed into CRM and MDM. That is a large, contract-based data program. TechSpy is for the moment you need to understand one named account right now: scan the domain, see the stack and the gaps, and get a read you can take into the call.

What a dataset row gives you

acme.com · Salesforce · Marketo · IT spend band

Great for targeting. Thin on why the account looks the way it does.

What the read gives you

  • VerdictAn enterprise, sales-led marketing team
  • EvidenceMarketo, 6sense, WordPress + Cloudflare
  • ImplicationsIntegrate with their Salesforce workflow

Head to head

Not all checkmarks on our side: market-wide technographics, IT spend and intent are HG Insights' home turf, bolded below.

FeatureTechSpyHG Insights
Market-wide technographic dataset
IT spend intelligence
Buyer intent signals
Contact data
Live scan of any domain on demandPre-built dataset
Opinionated per-domain read (Verdict + Evidence)
DNS / DMARC / SPF / DKIM audit
Deep Scan: hidden APIs & SDKs (headless + HAR)
Public pricing$0 to $49/moSales-led (demo)

What only TechSpy does

Per-account depth on demand, without a data contract.

🔍

Deep Scan reads the network tab

A headless browser plus HAR capture surfaces the hidden APIs, SDKs, and third-party calls that never appear in static HTML.

🛡️

Infrastructure, not just front-end tags

Every scan audits DNS, DMARC, SPF, DKIM, and maps subdomains, so you see how a company's email and infrastructure are configured and where the gaps are.

🧭

A read, not a raw list

Tools are grouped by what they mean and turned into a Verdict, Evidence, and Implications with High / Medium / Low confidence. When a site is blocked, it says so.

Pick HG Insights instead if…

Different jobs. Pick the one that matches yours.

Choose HG Insights if you need to

  • Size and segment a whole market by installed technology and IT spend.
  • Feed technographics, intent and contacts into CRM, MDM and scoring models at scale.
  • Run an enterprise data program with a sales-led contract.

Choose TechSpy if you need to

  • You need a live read on specific accounts, not a market dataset.
  • You want DNS, DMARC, subdomains and hidden APIs in the same scan.
  • You want to start free and see public pricing up front.
  • You want the stack in your CRM through Zapier, API or MCP from $19/mo.

Start free — pay when it becomes a habit

Free

$0

  • Scans: 30/day
  • Deep Scan: —
  • Interact: —
  • Export PDF: —
  • API · Zapier · MCP · CLI: —

Plus

$19/mo

  • Scans: 30/day
  • Deep Scan: 10
  • Interact: 5
  • Export PDF: —
  • API · Zapier · MCP · CLI: ✓
Recommended

Max

$49/mo

  • Scans: Unlimited
  • Deep Scan: 50
  • Interact: 25
  • Export PDF: ✓
  • API · Zapier · MCP · CLI: ✓

Enterprise $199/mo. Static scan runs in seconds; Deep Scan & Interact take minutes.

Need one account, not the whole market? Scan it now.

Scan a real target free — no login, 30 scans a day.