FourKites vs Shippeo: Tech Stack Comparison (2026)
Head-to-head tech stack comparison between FourKites and Shippeo. See how their GTM, infrastructure, content, growth, and enterprise readiness stacks differ.
Go-to-Market Strategy
Both companies operate an enterprise sales-led motion with demo and contact forms as the primary conversion mechanism, underpinned by dedicated CRM and marketing automation. FourKites leans on Marketo and Salesforce for lead management and shows no paid advertising signals, while Shippeo combines HubSpot CRM and ZoomInfo enrichment with an extensive advertising layer spanning Meta, LinkedIn, Google Ads, and Bing. Shippeo’s broader paid demand generation and conversion tracking give it a slight edge in GTM sophistication.
FourKites uses Marketo Forms2 for lead capture and nurture, supported by Marketo CRM and Salesforce for lifecycle management. No advertising pixels were detected, signaling a reliance on organic, content-driven, and partner-sourced inbound rather than paid media. The conversion surface includes contact, demo, demo‑ocean, and demo‑yard paths, consistent with a high-touch enterprise sales process.
Fourkites Evidence:The technology stack includes Marketo (CRM & Marketing), Salesforce (Other, medium confidence), and Marketo Forms2 (Other). No advertising tools beyond Google AdSense for monetization were observed, and conversion pages are limited to /contact, /demo, /demo-ocean, and /demo-yard.
The technology stack includes Marketo (CRM & Marketing), Salesforce (Other, medium confidence), and Marketo Forms2 (Other). No advertising tools beyond Google AdSense for monetization were observed, and conversion pages are limited to /contact, /demo, /demo-ocean, and /demo-yard.
Shippeo’s go-to-market stack is anchored by HubSpot CRM, intelligent forms, live chat, and ZoomInfo contact enrichment, forming a sophisticated lead capture engine. An advertising overlay with Meta Pixel, LinkedIn Insight Tag, Google Ads conversion tracking, and Bing Ads drives multi-channel demand generation, funneling prospects toward the single “Book a demo” conversion action.
Shippeo Evidence:The scan detected HubSpot (CRM & Marketing), ZoomInfo (CRM & Marketing), HubSpot Forms, HubSpot Chat, and advertising tools including Meta Pixel, LinkedIn Insight Tag, Google Ads (Conversion Tracking), and Bing Ads (medium). The only observed conversion section is /book-a-demo.
The scan detected HubSpot (CRM & Marketing), ZoomInfo (CRM & Marketing), HubSpot Forms, HubSpot Chat, and advertising tools including Meta Pixel, LinkedIn Insight Tag, Google Ads (Conversion Tracking), and Bing Ads (medium). The only observed conversion section is /book-a-demo.
Infrastructure & Delivery
Both companies present public marketing sites separated from their platform delivery, with no app subdomains, developer portals, or API endpoints observed. FourKites runs on WordPress with WP Engine hosting, dual CDN (Cloudflare and Fastly), and active New Relic monitoring, while Shippeo delivers via Webflow on Cloudflare with Google Cloud DNS and a broader set of asset CDNs. The presence of dedicated monitoring and a multi-CDN configuration gives FourKites a slight edge in operational resilience visibility.
FourKites serves its marketing site from WordPress hosted on WP Engine, using WP Rocket for caching and both Cloudflare and Fastly for content delivery. Active infrastructure monitoring is provided by New Relic, indicating operational awareness of site performance and uptime.
Fourkites Evidence:Hosting & CDN tools include Cloudflare (high), Fastly (high), and WP Engine (high). The Monitoring category lists New Relic (high). No application subdomains or developer-facing endpoints were detected in the scan or sitemap sample.
Hosting & CDN tools include Cloudflare (high), Fastly (high), and WP Engine (high). The Monitoring category lists New Relic (high). No application subdomains or developer-facing endpoints were detected in the scan or sitemap sample.
Shippeo’s website is built on Webflow CMS with Cloudflare providing DNS and CDN, supplemented by numerous asset CDNs such as jsDelivr, Unpkg, and AWS CloudFront. Sentry was detected with medium confidence for error monitoring, but no high-confidence application monitoring tool was observed.
Shippeo Evidence:Hosting & CDN includes Cloudflare (high), Webflow (medium), Webflow CDN (high), jsDelivr (high), unpkg (high), and AWS CloudFront (high). Monitoring lists Sentry (medium). No app, API, or docs subdomains were found in the captured sitemap or domain inventory.
Hosting & CDN includes Cloudflare (high), Webflow (medium), Webflow CDN (high), jsDelivr (high), unpkg (high), and AWS CloudFront (high). Monitoring lists Sentry (medium). No app, API, or docs subdomains were found in the captured sitemap or domain inventory.
Content & SEO Scale
Both companies invest heavily in buyer education content to support their enterprise sales motions, with FourKites showing a larger observed content surface across resources, industries, and newsletters. Shippeo concentrates its observed content on a single /resources section without newsletter or multi-topic landing pages. Neither site includes developer documentation or utility SEO pages, consistent with a sales-led motion. FourKites’ broader content variety and dedicated SEO tooling give it a slight edge.
FourKites publishes an extensive buyer education library including 66 resource pages and 10 industry pages, supplemented by 28 newsletter issues and numerous topic-specific landing pages. The presence of Yoast SEO Premium signals a deliberate SEO optimization effort for content discoverability.
Fourkites Evidence:The sitemap sample contains /resources (66 pages, buyer_education), /industries (10 pages, buyer_education), and /newsletter (28 pages, other), plus many single-path pages like /supply-chain-visibility. The content_modes count is 76 buyer_education pages, the highest observed between the two, and Yoast SEO Premium is detected in the tech stack.
The sitemap sample contains /resources (66 pages, buyer_education), /industries (10 pages, buyer_education), and /newsletter (28 pages, other), plus many single-path pages like /supply-chain-visibility. The content_modes count is 76 buyer_education pages, the highest observed between the two, and Yoast SEO Premium is detected in the tech stack.
Shippeo’s observed content is centered on a single /resources section with 69 pages, oriented toward buyer education with no additional content hubs like newsletters or topic clusters captured. No SEO-specific tooling was identified beyond standard analytics, though the Webflow CMS enables content management.
Shippeo Evidence:The sitemap shows /resources (69 pages, buyer_education) and only a few company and legal pages. No /docs, /api, or industry-specific sections were present in the captured sample, and no dedicated SEO plugin was detected in the technology stack.
The sitemap shows /resources (69 pages, buyer_education) and only a few company and legal pages. No /docs, /api, or industry-specific sections were present in the captured sample, and no dedicated SEO plugin was detected in the technology stack.
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Our team analyzed fourkites's tech stack on May 29, 2026.
Our findings are based on publicly available signals — static code analysis, DNS profiling, and browser-level inspection — and do not guarantee 100% accuracy. Companies update their websites and infrastructure frequently, which may affect the information presented here. Our team continuously monitors changes and refreshes reports to keep them up to date.