FourKites vs Shippeo: Tech Stack Comparison (2026)
Head-to-head tech stack comparison between FourKites and Shippeo. See how their GTM, infrastructure, content, growth, and enterprise readiness stacks differ.
Go-to-Market Strategy
Both FourKites and Shippeo operate a purely enterprise sales-led go-to-market motion, using CRM and marketing automation to capture demand without any self-serve path. FourKites leverages Marketo and Salesforce alongside four dedicated conversion pages (general demo, ocean, yard, contact), while Shippeo relies on HubSpot CRM with ZoomInfo enrichment and a single “Book a Demo” page backed by a broad B2B ad stack. The differentiation in tooling and conversion-page segmentation gives FourKites a slight edge in lead orchestration and audience targeting within the enterprise sales cycle.
FourKites deploys Marketo Forms2 for marketing automation and Salesforce for CRM, supported by multiple product-specific demo paths (general, ocean, yard) and a contact page. These tools indicate a mature lead management workflow with scoring, routing, and sales handoff for high-touch enterprise deals. No self-serve trial, pricing page, or developer sign-up was observed in the captured sample, confirming the motion excludes product-led or utility-led acquisition.
Fourkites Evidence:The tech stack detects Marketo Forms2 and Salesforce at high confidence, while the sitemap lists distinct conversion pages at /demo, /demo-ocean, /demo-yard, and /contact. Additional demand capture is supported by Google Ads, Google AdSense, and Google Campaign Manager in the advertising category.
The tech stack detects Marketo Forms2 and Salesforce at high confidence, while the sitemap lists distinct conversion pages at /demo, /demo-ocean, /demo-yard, and /contact. Additional demand capture is supported by Google Ads, Google AdSense, and Google Campaign Manager in the advertising category.
Shippeo’s GTM stack is built on HubSpot CRM and ZoomInfo for lead capture and enrichment, funneling all demand into a single /book-a-demo conversion page. A wide B2B advertising array—including LinkedIn Ads, Meta Pixel, Google Ads, and Bing Ads—drives top-of-funnel traffic. The absence of any pricing, trial, or self-serve sign-up path reinforces a pure enterprise sales-led motion.
Shippeo Evidence:HubSpot CRM and ZoomInfo Forms are detected at high confidence, while the sitemap contains only one conversion page, /book-a-demo. The advertising portfolio includes LinkedIn Insight Tag, Meta Pixel, Facebook Pixel, Google Ads, Bing Ads, and Google Campaign Manager, all identified as high-confidence detections.
HubSpot CRM and ZoomInfo Forms are detected at high confidence, while the sitemap contains only one conversion page, /book-a-demo. The advertising portfolio includes LinkedIn Insight Tag, Meta Pixel, Facebook Pixel, Google Ads, Bing Ads, and Google Campaign Manager, all identified as high-confidence detections.
Infrastructure & Delivery
FourKites’ marketing site runs on WordPress with WP Engine and draws assets from Cloudflare, Fastly, and Akamai, yet no CDN was visible in DNS records and forced HTTPS redirect was absent. Shippeo uses Webflow CMS with Cloudflare and Amazon CloudFront CDNs and distributes its platform across separate subdomains for authentication, web application, and developer documentation. The cleaner modularity and documented separation of concerns give Shippeo a slight infrastructure edge, though neither company exposes a self-managed edge network.
FourKites hosts its primary site on WordPress via WP Engine and delivers content through multiple CDN providers (Cloudflare, Fastly, Akamai), but no CDN pointer was observed at the DNS level and automatic HTTP-to-HTTPS redirection was not enforced. Monitoring is limited to Akamai mPulse, and the application surface is siloed on app.fourkites.com without a developer-facing subdomain. This setup suggests managed hosting with some configuration gaps in delivery hygiene.
Fourkites Evidence:The Hosting & CDN category lists WP Engine, Cloudflare, Fastly, Akamai, Google Storage, and cdnjs; dns.cdn is null, and tls_issuer is Google Trust Services. The scan captured only one subdomain—app.fourkites.com—with no developer or auth layers.
The Hosting & CDN category lists WP Engine, Cloudflare, Fastly, Akamai, Google Storage, and cdnjs; dns.cdn is null, and tls_issuer is Google Trust Services. The scan captured only one subdomain—app.fourkites.com—with no developer or auth layers.
Shippeo’s marketing presence runs on Webflow CMS with Cloudflare and Amazon CloudFront (plus Webflow CDN), and it isolates application logic across web.shippeo.com, auth.shippeo.com, and developer documentation on developers.shippeo.com. Sentry provides error monitoring, and the API gateway domain api.apim.core.prod.shippeo.com points to a dedicated API management layer, signaling a modular architecture. The DNS scorecard grade is A, and forced HTTPS redirect does not appear to be an exposed issue.
Shippeo Evidence:Subdomains verified or linked include developers.shippeo.com, web.shippeo.com, and auth.shippeo.com; api_domains contains api.apim.core.prod.shippeo.com. Sentry is detected as a monitoring tool, and Hosting & CDN entries include Cloudflare, Amazon CloudFront, Webflow CDN, jsDelivr, and UNPKG CDN. The DNS overall score is 90 with an A grade.
Subdomains verified or linked include developers.shippeo.com, web.shippeo.com, and auth.shippeo.com; api_domains contains api.apim.core.prod.shippeo.com. Sentry is detected as a monitoring tool, and Hosting & CDN entries include Cloudflare, Amazon CloudFront, Webflow CDN, jsDelivr, and UNPKG CDN. The DNS overall score is 90 with an A grade.
Content & SEO Scale
Both companies invest heavily in buyer education; in the captured sitemap samples FourKites shows 76 buyer-education pages and Shippeo shows 67, with additional platform and industry content. The decisive difference lies in Shippeo’s dedicated developer documentation subdomain, which serves a separate technical audience entirely absent from FourKites’ scanned surface. This content diversification gives Shippeo a slight edge by supporting both business evaluators and integration engineers within an enterprise sales motion.
FourKites’ content architecture is entirely buyer-education and conversion-oriented, with 66 resources pages, 10 industry pages, and numerous single-topic guides such as /real-time-transportation-visibility-roi and /supply-chain-risk-management. No developer documentation, API portal, or utility SEO tool was observed in the sitemap or subdomain inventory. A newsletter section (28 issues) supplements education-driven demand generation.
Fourkites Evidence:The sitemap sections include /resources (66), /industries (10), and single-page guides like /supply-chain-risk-management; content_modes reports 76 buyer_education pages and 123 other. No /docs, /api, or /developer paths exist, and subdomains list only app.fourkites.com.
The sitemap sections include /resources (66), /industries (10), and single-page guides like /supply-chain-risk-management; content_modes reports 76 buyer_education pages and 123 other. No /docs, /api, or /developer paths exist, and subdomains list only app.fourkites.com.
Shippeo combines 67 /resources pages and a 12-page /platform section for buyer education with a separate developers.shippeo.com subdomain that houses API and integration documentation. This dual-mode approach nurtures business decision-makers through editorial content while giving technical evaluators direct access to integration materials. No utility SEO pages were observed, but the developer docs constitute a distinct content mode aligned with procurement-stage requirements.
Shippeo Evidence:Sitemap sections include /resources (67) and /platform (12); content_modes shows 67 buyer_education pages and 28 other. The subdomain developers.shippeo.com is confirmed as a docs layer, and api_domains references api.apim.core.prod.shippeo.com, reinforcing developer-facing content.
Sitemap sections include /resources (67) and /platform (12); content_modes shows 67 buyer_education pages and 28 other. The subdomain developers.shippeo.com is confirmed as a docs layer, and api_domains references api.apim.core.prod.shippeo.com, reinforcing developer-facing content.
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Our team analyzed fourkites's tech stack on May 20, 2026.
Our findings are based on publicly available signals — static code analysis, DNS profiling, and browser-level inspection — and do not guarantee 100% accuracy. Companies update their websites and infrastructure frequently, which may affect the information presented here. Our team continuously monitors changes and refreshes reports to keep them up to date.