Airwallex vs Adyen: Tech Stack Comparison (2026)
Head-to-head tech stack comparison between Airwallex and Adyen. See how their GTM, infrastructure, content, growth, and enterprise readiness stacks differ.
Go-to-Market Strategy
Airwallex deploys a broad multi-channel advertising stack alongside a formal partner ecosystem powered by PartnerStack and a dedicated partners subdomain, while Adyen matches with a similarly extensive set of ad pixels and a clear conversion path anchored by pricing and contact pages. Both organizations use Marketo and ZoomInfo for lead management, but Airwallex's addition of Demandbase signals an account-based marketing layer that Adyen does not show. The sitemap capture reveals no identifiable conversion sections for Airwallex, whereas Adyen explicitly features contact and pricing as conversion destinations. Given the partner infrastructure and the wider array of programmatic ad platforms, Airwallex holds a slight edge in go-to-market complexity and channel leverage.
Airwallex's GTM stack combines a multitude of advertising pixels (Google Campaign Manager, The Trade Desk, Taboola, StackAdapt, Magnite, Microsoft Xandr, and others) with CRM tools Marketo, Demandbase, and ZoomInfo, creating a data-rich demand generation engine. The detection of PartnerStack and the partners.airwallex.com subdomain indicates a structured partner program that extends reach through reseller or referral channels. These tools together imply a multi-touch, sales-led motion supplemented by account-based targeting and partner-driven lead flow.
Airwallex Evidence:The scan identified 17 analytics-related technologies including multiple ad-specific pixels such as Google Campaign Manager, The Trade Desk, Taboola, Quantcast, Casale Media, and Microsoft Xandr, alongside CRM integrations with Marketo, Demandbase, and ZoomInfo. The partner emphasis is evidenced by the presence of PartnerStack, the partnerlinks.io API domain, and the partners.airwallex.com subdomain, while the sitemap captured no dedicated pricing, demo, or contact sections within the 200-URL sample.
The scan identified 17 analytics-related technologies including multiple ad-specific pixels such as Google Campaign Manager, The Trade Desk, Taboola, Quantcast, Casale Media, and Microsoft Xandr, alongside CRM integrations with Marketo, Demandbase, and ZoomInfo. The partner emphasis is evidenced by the presence of PartnerStack, the partnerlinks.io API domain, and the partners.airwallex.com subdomain, while the sitemap captured no dedicated pricing, demo, or contact sections within the 200-URL sample.
Adyen's go-to-market machinery relies on an equally wide set of advertising pixels (Google Ads, Floodlight, Meta Pixel, LinkedIn Insight Tag, Twitter Pixel, Reddit Pixel) and the Marketo CRM, supplemented by ZoomInfo for intent data. The sitemap captures explicit conversion pages—specifically /pricing and a /contact section with eight pages—indicating a tightly defined demand capture funnel. While no partner platform was detected, Adyen's knowledge hub and event pages suggest a content-driven nurturing motion that feeds the contact form.
Adyen Evidence:The advertising category in the scan lists 11 tools, including Google Ads, Floodlight (DoubleClick), Meta Pixel, Twitter Pixel, LinkedIn Insight Tag, and Bing Ads, while Marketo Munchkin and ZoomInfo appear in the CRM & Marketing category. The sitemap lists /pricing and /contact as conversion sections, with the contact form requiring name, email, company, phone, and message, and reCAPTCHA protects the submission.
The advertising category in the scan lists 11 tools, including Google Ads, Floodlight (DoubleClick), Meta Pixel, Twitter Pixel, LinkedIn Insight Tag, and Bing Ads, while Marketo Munchkin and ZoomInfo appear in the CRM & Marketing category. The sitemap lists /pricing and /contact as conversion sections, with the contact form requiring name, email, company, phone, and message, and reCAPTCHA protects the submission.
Infrastructure & Delivery
Airwallex runs on a headless Contentful CMS with a Next.js frontend and Cloudflare CDN, while Adyen uses the simpler GravCMS paired with Nuxt.js, Vite, and Netlify behind Cloudflare. Adyen demonstrates operational maturity through dedicated subdomains for documentation, help, support status, and investors, whereas Airwallex integrates its extensive developer documentation directly under the main domain. Airwallex shows stronger security signal diversity with Sardine fraud prevention and DigiCert TLS, while Adyen boasts a high DNS scorecard grade A with enforced DMARC reject and OneTrust compliance. On balance, Adyen's subdomain architecture and transparent service-status page give it a slight edge in delivery reliability and developer experience.
Airwallex's infrastructure leverages the enterprise headless CMS Contentful and the React-based framework Next.js, delivered through Cloudflare's CDN and AWS Route 53, indicating a globally scalable, decoupled architecture. Security is bolstered by DigiCert-issued TLS, Cloudflare Bot Management, and the Sardine fraud prevention API, which adds a real-time risk assessment layer. The main domain hosts all content, including 198 developer documentation pages under /docs, with no separate docs subdomain or service status subdomain observed in the scan.
Airwallex Evidence:The tech stack captures Contentful as the CMS (medium confidence), Next.js as the framework (high confidence), and Cloudflare as the hosting/CDN, with security entries for reCAPTCHA, Cloudflare Bot Management (medium), and Sardine (high). The sitemap sample shows a /docs section with 198 pages, and the subdomains array is empty, indicating no segregated developer or support portals were detected.
The tech stack captures Contentful as the CMS (medium confidence), Next.js as the framework (high confidence), and Cloudflare as the hosting/CDN, with security entries for reCAPTCHA, Cloudflare Bot Management (medium), and Sardine (high). The sitemap sample shows a /docs section with 198 pages, and the subdomains array is empty, indicating no segregated developer or support portals were detected.
Adyen's infrastructure employs GravCMS, a flat-file CMS, with the Vue.js/Nuxt.js framework built by Vite and deployed on Netlify, with Cloudflare as an additional CDN layer providing DDoS protection. Operational transparency is evident through verified subdomains for docs.adyen.com, help.adyen.com, status.adyen.com, and investors.adyen.com, along with a privacy page and OneTrust compliance banner. The DNS scorecard registers an A grade (94 overall) with DMARC at reject, SPF strict, and DKIM keys, reinforcing email authenticity and delivery trust.
Adyen Evidence:The scan identifies GravCMS (high confidence) as the CMS, Nuxt.js and Vue.js as frameworks, Vite as the build tool, and Netlify plus Cloudflare for hosting and CDN. Subdomains docs.adyen.com, help.adyen.com, and status.adyen.com are verified, and the DNS scan returns a grade A with DMARC policy of reject, SPF record with -all qualifier, and DKIM selectors google and mail, along with a valid TLS certificate from Let's Encrypt.
The scan identifies GravCMS (high confidence) as the CMS, Nuxt.js and Vue.js as frameworks, Vite as the build tool, and Netlify plus Cloudflare for hosting and CDN. Subdomains docs.adyen.com, help.adyen.com, and status.adyen.com are verified, and the DNS scan returns a grade A with DMARC policy of reject, SPF record with -all qualifier, and DKIM selectors google and mail, along with a valid TLS certificate from Let's Encrypt.
Content & SEO Scale
Adyen's captured sitemap reveals a substantial buyer-focused content library anchored by a 101-page knowledge hub, 11 industry pages, and additional resources like reports and events, while Airwallex's sample is dominated by 198 developer documentation pages with negligible evidence of comparable buyer education material. Airwallex's sitemap shows only blog and landing page sitemap references, not actual page counts, making its buyer content footprint materially smaller in the observed sample. Although both captures were truncated at 200 URLs, the structural difference is pronounced: Adyen surfaces multiple buyer-oriented sections, whereas Airwallex concentrates on technical documentation. Adyen is the clear winner in content scale and SEO visibility for non-developer audiences.
Airwallex's sitemap capture includes a /docs section with 198 URLs, indicating extensive developer-focused documentation, but only two sitemap references (/sitemap-blog.xml and /sitemap-landing.xml) that point to potential editorial content without disclosing actual page counts. No industry, customer story, or knowledge-hub sections were observed in the truncated sample, suggesting buyer education content was either not captured or is minimal relative to the docs footprint. This structure positions the site more as a technical resource than a buyer-oriented content hub.
Airwallex Evidence:The sitemap data totals 200 captured URLs, with sections: /docs (198 pages, audience "developer_docs"), /sitemap-blog.xml (1 entry, audience "sitemap_reference"), and /sitemap-landing.xml (1 entry, audience "sitemap_reference"). No sections classified as buyer_education or conversion were detected, and the is_truncated flag is true, meaning the full site size is unknown but the sample heavily favors developer content.
The sitemap data totals 200 captured URLs, with sections: /docs (198 pages, audience "developer_docs"), /sitemap-blog.xml (1 entry, audience "sitemap_reference"), and /sitemap-landing.xml (1 entry, audience "sitemap_reference"). No sections classified as buyer_education or conversion were detected, and the is_truncated flag is true, meaning the full site size is unknown but the sample heavily favors developer content.
Adyen's sitemap sample showcases a rich buyer-oriented content architecture, with a 101-page /knowledge-hub section, 11 /industries pages, 12 /events pages, and 13 index-reports entries, alongside single-page sections for about, customers, and partners. The presence of these sections in the truncated capture indicates a deliberate investment in SEO-optimized educational content for prospects and decision-makers. Developer documentation resides on a separate subdomain (docs.adyen.com), further delineating audiences and keeping the main site focused on buyer engagement.
Adyen Evidence:The sitemap contains sections such as /knowledge-hub with 101 pages (audience "buyer_education"), /industries with 11 pages (buyer_education), /events with 12 pages (buyer_education), and index-reports with 13 pages, all alongside conversion pages like /contact (8 pages) and /pricing (1 page). The truncated capture includes 200 URLs, but these sections demonstrate a breadth of non-developer content that was not observed in Airwallex's sample.
The sitemap contains sections such as /knowledge-hub with 101 pages (audience "buyer_education"), /industries with 11 pages (buyer_education), /events with 12 pages (buyer_education), and index-reports with 13 pages, all alongside conversion pages like /contact (8 pages) and /pricing (1 page). The truncated capture includes 200 URLs, but these sections demonstrate a breadth of non-developer content that was not observed in Airwallex's sample.
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Our team analyzed airwallex's tech stack on May 11, 2026. adyen was analyzed on May 16, 2026 using the same methodology.
Our findings are based on publicly available signals — static code analysis, DNS profiling, and browser-level inspection — and do not guarantee 100% accuracy. Companies update their websites and infrastructure frequently, which may affect the information presented here. Our team continuously monitors changes and refreshes reports to keep them up to date.